Brewing Up Community.
Familiars Coffee & Tea
Familiars Coffee & Tea opened up their Northampton, MA shop in one of the most iconic storefronts in town: a beautifully restored 1930s Worcester Lunch Car. While embracing the history of their home, Familiars is focused on offering drinks for specialty coffee and tea enthusiasts, along with high quality, locally sourced breakfast and lunch foods. For their fifth anniversary, they wanted to revamp their website to better represent the well-established, vibrant community gathering place they'd become.
The mission was to set the vibe by introducing rich colors and scene-setting photography so people can get a real sense of the shop atmosphere, to update the copy writing so it better reflects their brand voice, and to create an engaging user experience that inspires visitors to keep scrolling and reading and finally place their order or plan their trip.
The Scope
Custom mobile-friendly design, including targeted CSS customization
Copy writing, plus graphic and photo editing, SEO setup
Incorporation of established brand marks, colors and fonts
The Flow
Greeted as they would be in person, visitors are drawn into the Familiars setting and then guided through the brand story with strategic, meaningful calls to action along the way.
