Brewing Up Community.
Familiars Coffee & Tea
Familiars Coffee & Tea opened up their Northampton, MA shop in one of the most iconic storefronts in town: a beautifully restored 1930s Worcester Lunch Car. While embracing the history of their home, Familiars is focused on offering drinks for specialty coffee and tea enthusiasts, along with high quality locally sourced breakfast and lunch foods. For their fifth anniversary, they wanted to revamp their website to better represent the well-established, vibrant community gathering place they'd become.
The mission was to introduce more rich color and scene-setting photography so people can get a real sense of the shop atmosphere and feel more familiar with Familiars when they visit, to update the copy writing so it better reflects their brand voice, and to create an engaging user experience that inspires visitors to keep scrolling and reading and finally place their order or plan their trip.
The Scope
Custom mobile-friendly design, including targeted CSS customization
Copy writing, plus graphic and photo editing, SEO setup
Incorporation of established brand marks, colors and fonts
Then, visitors are guided through our story with an immersive homepage that feels like a social media scroll - but in the most fun, engaging way.
The experience continues throughout the site for a connected feel, telling our story in an authentic way so visitors feel very familiar with us and our community before we ever even meet in person.
Throughout it all, we’re thinking of how our website can help our business grow efficiently - so we’re driving people to take the appropriate actions in all the right places.
The
Flow
Greeted the same way they would be in the shop, visitors are drawn into the Familiars setting.
