Serving delight and discovery.
Florence Pie Bar
Florence Pie Bar was born out of a love for fine baking, and is renowned for their delectable pies and pastries made with generations-old family recipes and careful attention to detail. When new owners Danny and Isaac bought the Pie Bar, they wanted to celebrate everything people loved about the shop while stewarding it into the future to create even stronger connections with their customers and community - and one key step in that process was to redesign the existing website.
The mission was to create a dynamic website that helps customers get a feel for the shop and quality of goods before they visit, while verbally and visually telling the Pie Bar story - with flexibility for a menu that rotates daily, special pie pre-order pages throughout the year, and eventual growth to include a system for event clients to efficiently select from the extensive list of pies available for catering.
The Scope
Custom mobile-friendly design, including targeted CSS customization
Copy writing, plus graphic and photo editing, SEO setup
Incorporation of established brand marks, colors and fonts
