Serving delight and discovery.
Florence Pie Bar
Florence Pie Bar was born out of a love for fine baking, and is renowned for their delectable pies and pastries made with generations-old family recipes and careful attention to detail. When new owners Danny and Isaac bought the Pie Bar, they wanted to celebrate everything people loved about the shop while stewarding it into the future to create even stronger connections with their customers and community - and one key step in that process was to redesign the existing website.
The mission was to create a dynamic website that helps customers get a feel for the shop and quality of goods before they visit, while verbally and visually telling the Pie Bar story - with flexibility for a menu that rotates daily, special pie pre-order pages throughout the year, and eventual growth to include a system for event clients to efficiently select from the extensive list of pies available for catering.
The Scope
Custom mobile-friendly design, including targeted CSS customization
Copy writing, plus graphic and photo editing, SEO setup
Incorporation of established brand marks, colors and fonts
We set a mouth watering scene and set the tone - we all want More Pie, and this website helps make that happen!
The
Flow
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The homepage reflects the tactile brand aesthetic, along with the elevated quality of ingredients and bakery items.
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With a multi-generational baking heritage, we make sure to fully share our story because it comes through in everything we do.
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We’ve done the work to identify our key audiences, now we’re connecting with them in a meaningful way and driving them to take the best action for their needs
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Holiday pie order season takes a lot of preparation, so we set up versatile pre-order pages to streamline the process and give customers all the information they need to finalize their orders.
