Greeted the same way they would be in the shop, visitors are drawn into the Familiars setting.
The
Flow
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Then, visitors are immersed in our story with a homepage that feels like a social media scroll - in the most fun and engaging way.
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The experience continues throughout with a connected feel, telling our story in an authentic way so visitors feel very familiar with us before we ever even meet in person.
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Coffee, customers, the crew, business partners and suppliers - they all make Familiars what it is, and that’s why it’s so beloved in the community and we’re celebrating those connections.
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Familiars is situated in a historic space with a long heritage of serving the community. The current owners had the honor of helping to bring new life to the lunch car after it’s renovation, and they often get questions about the space’s history so we were sure to include that part of the story in the new website.
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So not only do we talk about our coffee, we also highlight our merch because we always have something new! And you know you want to rep your favorite coffee, while drinking your favorite coffee.
