Tennis and Pickleball for All.
Hatfield Rally House
This project started while Hatfield Rally House was still in the planning stages, so they could open their doors with a full online presence matching their in-person brand experience. This meant we were able to tailor the website to their growing needs as we neared opening day, and we still continue to evolve the website as the programming expands.
Hatfield Rally House is a modern year-round facility with robust programming for both tennis and pickleball players, so the website needed to be flexible and able to streamline detailed information while setting brand expectations for potential new members.
The mission was to inspire visitors to become members by creating an actionable online brand experience without relying on facility photography - leaning into our vintage brand vibe with a clean, modern feel. We also positioned this website as a gateway to the membership management platform where players register and reserve event, clinic, and competition spots.
The Scope
Custom responsive design for all devices, including targeted CSS customization
Copy writing, plus graphic and photo editing, SEO setup
Incorporation of established brand marks, colors and fonts, plus expansion of the brand as programs and the website grow
Ongoing website design and graphic design work to support business growth
The Flow
Greeted with invitations to explore memberships, visitors are strategically guided though the website to find just the right information for their sport and level of play, with plenty of opportunities to engage in the programs along the way.
